Futbol i negoci: el camí de la gespa al Monopoly
15 comentari/s Visitat 3323 Cops
ISBN: 978-84-9191-165-4
Data de publicació: 15/02/2021
Nombre de pàgines: 208
Format: llibre
Col·lecció: Magma
Matèria: Futbol

Portada en alta resolució:

PVP : 19.00 €

Material Didàctic
Resum

Futbol i negoci ja és un binomi indissociable i que, malgrat tot, compta amb importants detractors dins del mateix esport. La realitat, però, és que la globalització i el gir cap a una economia de l'entreteniment han accentuat la mercantilització d'una indústria que factura més de 21.000 milions d'euros anuals. 
La història demostra que el component econòmic sempre hi ha estat, i que ara només s'ha sofisticat. Taquilla, espais VIP, gires i noves tecnologies han estat al centre de la transformació d'una disciplina global. Com en el joc del Monopoly, cada cop hi ha més agents que volen controlar un negoci que, arran de la Covid-19, podria experimentar una de les seves majors transformacions. Qui el dominarà no resulta clar, però la història passada i el present ens permeten assenyalar qui pot abanderar el canvi.


Comentari/s
15 Comentari sobre :Futbol i negoci: el camí de la gespa al Monopoly »
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